Finding Digital Balance

  You have a newsletter sign-up or an informational form on your website that you want your audience to complete. Or you have products for sale in your e-commerce store that you want your audience to purchase. Every time a member of your audience completes a desired action, you convert them. But how do you know how successfully you are converting viewers? Conversion rates are a good predictor of success or failure.   What is a conversion rate and how do you calculate it?   Pretend you are staffing a booth at an outdoor market and your goal is to have people fill out an interest form. Some people will come walk by and read some of the information on your signs. Others will stop to talk with you. There will be people who start to fill out the form but leave before they are finished. (Maybe their dog pulled them after a squirrel.) Finally, there will be people who will fill out the interest form. They completed the desired action! You want visitors to your website to convert...

You have a link in an email or a on your website or maybe you have ads on social media or Google Ads. But how do you know if you are reaching the right audience?   Clickthrough rate can serve as a litmus test for the effectiveness of the email, website, or ad. Ultimately, you want the person to convert. You want them to complete an action such as filling out a form, signing up for your newsletter, or making a purchase. More on conversions in another post .  Neil Patel  said it best “visitors who don’t click don’t convert” (Patel, n.d.). If your prospective user doesn’t click your link, they won’t complete the action you want them to complete.  So, what is clickthrough rate? You may have seen it as click-through rate, CTR, or tap-through rate on mobile. They all mean the same thing: the ratio of how many people clicked on a link compared to the number of people who saw the link.  For example, you send email to your mailing list. 500 consumers open it and view a l...

W elcome! I have started and ended a few blogs on Blogger and I am looking forward to this new one.  Finding Digital Balance is important for all of us as our lives are spent more and more online. Your digital presence as a company, brand or individual is how you interact in the digital space.  I'm looking forward to this journey together.